Bizblogger

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Monday, June 27, 2005

Definition of a Winner

Investors Business Daily had a nice article today on Lou Gehrig. Being a Red Sox fan, I don't have too many Yankee players on my list of role models. But this guy is a true All-American guy and a reminder that attitude is everything in life.

Above all, he was honorable. Gehrig was the first athlete to appear on a box of Wheaties. Then General Foods paid him to drop his affiliation with the breakfast of champions in favor of one of its products, Huskies. On a radio appearance he was asked what made him so strong, and, by force of habit, he blurted out "Wheaties."

He wrote to General Foods, offering to return the money. The company refused — it actually earned more publicity with the flub than it would have if he'd made no mistake.