Fool Me Once, Shame on You; Fool Me Twice,....

These businesses who rushed to Cuba in the hopes of finding a new market have only themselves to blame.

Western companies welcomed in Cuba as heroes a decade ago for bucking the U.S. embargo are packing up and leaving as the Communist government rolls back market reforms and squeezes out intermediaries.

Embittered by the change in attitude, small and medium-sized foreign businesses complained this week that they no longer feel welcome and worried they would not recover money owed to them by Cuban partners.

In a statement of the obvious:

"I don't think they ever wanted us here," said the manager of a major European company that is pulling out after 10 years.

"They always tried to get the most money, machinery and knowledge they could out of us while giving little in return. They owe us millions, but we are leaving mainly because of their attitude, the way they treated us," he said.